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Little Otter

Pricing Calculator

Work out your true profit per sale once costs, labour and marketplace fees are all accounted for.

Cost
Marketplace
Advertising spend

Once your shop earns over $10,000 (GBP equivalent) in the past 365 days, Etsy's Offsite Ads becomes compulsory at 12%. Below that threshold, it's entirely your choice - opt in at 15%, or select N/A.

VAT position On the Standard scheme, you charge 20% VAT on sales (included in the selling price you enter) and reclaim the VAT you were charged on business costs and marketplace fees, since HMRC lets a Standard-scheme, VAT-registered business reclaim input VAT. This calculator assumes your materials, packaging and postage were bought VAT-inclusive from a VAT-registered supplier, so 20% is backed out of them for that reclaim.
What do you want to know?

What the calculator covers

  • Etsy, eBay, and Amazon Handmade marketplace fees
  • VAT position, including the Flat Rate Scheme
  • Materials, packaging, postage, and labour costs
  • An optional 20% income tax estimate on profit

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