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Little Otter

Blog

News, tool launches and practical advice for small online sellers - straight from the Little Otter team.

Tune in: the Little Otter Podcast

Our new podcast brings honest, practical conversations about running a small online business straight to your ears - listen free, right on the site.

Watch and learn: our new videos section

Prefer to watch than read? Our new Videos section brings the same practical, no-nonsense advice from Little Otter's guides to video.

Free guides for Etsy, eBay and starting an online business

Our free seller guides cover Etsy and eBay fees, pricing and listings, plus a no-jargon guide to starting an online business from scratch.

Introducing the SEO Checker - and why technical SEO matters more than ever

Our free SEO Checker scans any page for the technical fundamentals search engines and AI answer engines actually look for - and why that matters more in 2026 than ever.

Introducing the Store Health Check: a free audit of your shop's listings

Upload a CSV export from Etsy, eBay or Amazon Handmade and get a free, scored audit of your listings - titles, tags, images, pricing and more.

Introducing the Pricing Calculator: know your true profit, product by product

Our free Pricing Calculator works out true per-product profit across Etsy, eBay and Amazon Handmade - fees, VAT, postage and your own time, all in one place.

Little Otter is live

Little Otter is officially live - a pricing calculator, marketplace Store Health Check, SEO checker, guides, videos and a podcast, all free, for small online sellers.

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