Little Otter Blog
Introducing the SEO Checker - and why technical SEO matters more than ever
Search has changed a lot in the last couple of years, and it keeps changing. Google's AI Overviews now answer many searches directly on the results page, voice assistants read out a single "best" answer rather than a list of ten blue links, and even traditional rankings increasingly reward pages that are clean, fast and clearly structured for machines to understand - not just humans. That's exactly why we built the free SEO Checker.
What it checks
Paste in any page's URL and the SEO Checker scans it for the technical fundamentals that consistently matter: a clear, well-sized title tag and meta description, a single unambiguous H1, descriptive image alt text, a canonical tag, mobile-friendliness, HTTPS, crawlability (robots.txt and a sitemap), and structured data (JSON-LD) - which is exactly the kind of markup that helps AI Overviews and other AI-generated answers understand and cite a page correctly, not just classic search results.
Beyond the basics
It goes further than most free checkers too: a bounded internal-link health check flags broken links on the page itself, a mixed-content check catches insecure resources quietly loading on an otherwise-secure page, and it checks for a declared page language and a favicon - small details that are easy to miss but that add up.
Why this matters for small sellers specifically
Marketplace shop pages have limited control over technical SEO, but your own website, blog or landing pages don't have that excuse - and increasingly, that's where independent sellers can genuinely compete, since it's one of the few channels not entirely governed by a marketplace's own algorithm. Getting the fundamentals right costs nothing and takes minutes to check.
Try it now, completely free, on the SEO Checker page.

